Legal

TERMS OF SERVICE

Last updated: 23 September 2026

These Terms of Service (“Terms”) govern your use of the GEOptimisation Shopify app and the geoptimisation.tech website (together, the “Service”). GEOptimisation is referred to as “we”, “us” and “our”. By installing or using the app, or by subscribing to a paid plan, you agree to these Terms on behalf of the business that owns the Shopify store you connect. If you don’t agree, please don’t install or use the app.

We also offer a free GEO audit that anyone can request from our website without installing the app or subscribing. The free audit reviews the publicly available pages of a Shopify store and produces a report (see section 17).

On the Pro plan, you can also track up to three competitor Shopify stores. We audit their public storefronts on a regular schedule and compare the results with your own store (see section 18).

1. The Service

GEOptimisation is an AI-search visibility tool for Shopify stores. It scans your store’s product content and structured data, gives you a GEO health score out of 100, and recommends improvements so search engines and AI assistants (such as ChatGPT, Gemini, Claude and Perplexity) can read your store more clearly.

On paid plans, the app can also apply approved changes to your store’s product content and structured data (for example product descriptions, meta descriptions and JSON-LD schema). The app does not modify your store theme. It never edits your theme files or theme code; structured data is added through a Shopify app embed that you can switch off at any time from your theme editor.

No change is applied to your store without your approval, and applied changes can be rolled back from inside the app (see section 8).

The Service is intended for Shopify store owners and their authorised staff acting for a business, not for personal or household use.

2. Plans and prices

Free — $0. No payment method required.
Starter — $29 USD per month, or $313.20 USD per year. Includes a 7-day free trial for new subscribers.
Pro — $79 USD per month, or $853.20 USD per year. Pro does not include a free trial.

3. Billing

All charges are billed by Shopify and appear on your regular Shopify invoice. We never see or store your card details.
Monthly plans are billed every 30 days, starting on the day your subscription starts (for Starter, the day your free trial ends).
Annual plans are billed once, up front, for a 365-day term starting on the day you pay. Annual plans renew automatically for another 365 days unless you cancel before the renewal date.
Upgrades (for example Starter to Pro) take effect straight away. Shopify charges or credits the difference for the rest of your current billing period.
Downgrades take effect at the end of your current billing period. You keep your current plan until then.

4.Starter free trial

New Starter subscribers get a 7-day free trial, once per store. You won’t be charged during the trial, and you can cancel during the trial at no cost. If you don’t cancel, Shopify starts billing Starter automatically when the trial ends. Pro has no free trial.

Limitations and disclaimers

The GEO health score is a measure of structured data completeness and content clarity. It is not a guarantee of search performance, AI recommendation frequency, or revenue outcomes. AI search systems operate independently and GEOptimisation has no control over how they index or surface content.

5. Cancellation and refunds

How cancellation works depends on your plan.

Free

Cancel any time by uninstalling the app from your Shopify admin. There is nothing to pay and no notice period.

Starter (monthly or annual)

Cancel any time from the app’s Billing page (Manage on Shopify).
You won’t be charged again, and you keep full Starter access until the last day of the billing period you’ve already paid for (30 days from your last monthly charge, or the end of your annual term). Your store then moves to the Free plan.
We don’t refund or part-refund the unused portion of a billing period.
If you cancel during your 7-day free trial, you won’t be charged at all.

Pro — monthly

Cancel any time from the app’s Billing page. You keep Pro access until the end of the 30-day billing period you’ve already paid for, then move to the Free plan.
We don’t refund or part-refund the unused portion of a billing period.

Pro — annual (365-day term)

When you pay for annual Pro, you are signing up for a 365-day term starting on the day you pay.
7-day refund window. If you cancel within 7 days of paying and you haven’t run an audit on Pro yet, email us at hello@geoptimisation.tech and we’ll refund that payment in full.
No refund after that. Once you’ve run your first audit on Pro, or 7 days have passed since you paid (whichever happens first), that payment is non-refundable.
You can still cancel. Cancelling from the Billing page stops your plan renewing. You keep full Pro access for the rest of your 365-day term. After that, your account moves to the Free plan and Pro features stop working.
The same 7-day refund window applies to each annual renewal payment.

Uninstalling while on a paid plan

Uninstalling the app is not the same as cancelling from the Billing page. When you uninstall, Shopify ends your subscription straight away and your access stops at that moment, including any time you have left in a monthly period or an annual term. Unused time is not refunded, except for billing errors (section 7) or within the Pro annual refund window above. If you want to use the rest of the time you’ve paid for, cancel from the Billing page and keep the app installed until your period ends.

How refunds are paid

Approved refunds are issued through Shopify to the same Shopify bill that was charged, either as a credit on an unpaid invoice or as a refund on a paid one.

6. Failed payments

If Shopify can’t collect a payment for your plan, you get a 3-day grace period to update your payment details in Shopify. During those 3 days you have Starter-level access only, even if you were on Pro, so Pro-only features (such as scheduled re-audits, score alerts, competitor tracking, PDF reports and CSV export) pause straight away.

7. Billing errors

If you’ve been charged incorrectly because of a mistake on our side, email hello@geoptimisation.tech. We’ll refund the incorrect charge in full straight away. You won’t need to justify the request first. We may follow up afterwards to find out what went wrong, but that never delays the refund.

8. Changes to your store

Every change is shown to you first and only applied when you approve it.
Applied changes can be rolled back to their original values from the app’s Recommendations page while your plan includes rollback.
Changes you applied to product content stay on your store after you downgrade, cancel or uninstall. If you want to undo them, roll them back before cancelling or uninstalling.
Structured data added through the app embed stops appearing on your storefront when you uninstall the app or switch the embed off.

You’re responsible for reviewing each change before you approve it.

9. Your data, uninstalling and audit history

We handle store data in line with Shopify’s data-protection requirements and our Privacy Policy (https://geoptimisation.tech/privacy-policy/).
- When you uninstall, the app’s access to your store ends immediately.
- 48 hours after you uninstall, Shopify sends us a request to erase your store’s data. When we receive it, we permanently delete your audit history, scores, recommendations, change log, crawler data, competitor tracking data and reports, plus the store contact details we hold. This can’t be undone.
- If you reinstall after that, you start with a fresh account and no previous audit history.
- If you want to keep a record of your audits, export them before you uninstall (CSV export and PDF competitor reports are available on Pro).
Your store data remains yours. We don’t claim ownership of any data generated from your store.d

10. Acceptable use

You may use GEOptimisation only for lawful purposes. You may connect the app only to a Shopify store you own or are authorised to manage. You may not:

attempt to reverse-engineer, scrape, resell or systematically extract data from the Service, or interfere with its operation;
submit free audit requests in bulk or by automated means, use false contact details, or try to get around our rate limits or other safeguards;
use the free audit or competitor tracking to harass, target or cause harm to another business, or for any purpose other than understanding and improving how stores appear to AI and search systems.

We may limit, refuse or stop audits where we reasonably believe this section is being breached.

11. Intellectual property

The GEOptimisation app, audit engine, scoring methodology and website content are owned by GEOptimisation. These Terms give you a limited, non-transferable right to use the Service for your own store while you have it installed.

You may download, keep and share the reports the Service produces for your own business purposes, including sharing a free audit report with your team or advisers.

12. Limitations and disclaimers

The GEO Health Score is a diagnostic assessment of how readable a store is to AI and search systems, based on structured data, content, metadata, crawler access and store information. It is not a measure of, or guarantee of, search rankings, AI citations or recommendations, traffic or revenue. AI search systems operate independently, and we have no control over how they index or surface any store’s content. Scores from the free audit and competitor tracking are based only on publicly available pages. They may differ from the score shown inside the app, which also uses data from your Shopify admin.

The Service is provided “as is” and “as available”. We aim to keep it reliable but don’t guarantee it will be uninterrupted or error-free. We aren’t responsible for outages or changes in Shopify’s platform or APIs, or in other third-party services the app depends on.

To the extent permitted by law, our total liability to you for any claim relating to the Service is limited to the amount you paid us for the Service in the 12 months before the claim arose, and we aren’t liable for indirect or consequential loss, including lost profits or revenue.

13. Your consumer rights

Nothing in these Terms excludes, restricts or modifies any right or remedy you have under applicable consumer law that can’t lawfully be excluded, including the Australian Consumer Law. Where the law allows us to limit our liability for a failure to meet a guarantee, our liability is limited to supplying the Service again or refunding what you paid for it.

14. Suspension and termination

We may suspend or end your access if you breach these Terms, misuse the Service, or if Shopify requires us to. You can stop using the Service at any time as described in section 5. Sections 5, 7, 9, 11, 12, 13, 16 and 17 continue to apply after your access ends.

15. Changes to these Terms

We may update these Terms from time to time, and the date at the top shows when they last changed. If a change materially affects paid plans (for example price, billing or cancellation terms), we’ll give existing subscribers reasonable notice by email or in the app before it applies to them. Shopify will always ask you to approve any new or increased charge before it’s made.

16. Governing law

These Terms are governed by the laws of Victoria, Australia, and the courts of Victoria have non-exclusive jurisdiction.

17. Free Geo Audit

Who can use it. Anyone can request a free audit of a Shopify store from our website. There’s no charge, and you don’t need to install the app or subscribe. You should only request an audit of a store you own or manage, or have a legitimate business reason to review.
What we check. The audit uses only publicly available information: the store’s public pages, sitemap, robots.txt and public product listings. We don’t access the store’s Shopify admin, private settings, customer data or any non-public content. We identify ourselves as GEOptimisationBot and follow each store’s robots.txt instructions.
Coverage. To keep audits fast and to avoid putting load on stores, each audit checks a limited number of products and pages. Where we can’t check everything, the report is marked as a partial audit and shows what was and wasn’t covered.
Stores we can’t audit. We may not be able to audit some stores, for example stores that are password-protected, aren’t on Shopify, use a custom (headless) storefront, block automated requests, or have asked us not to audit them. We’ll tell you when this happens.
Your report. We show your report on screen and email you a private link to it. Anyone who has the link can view the report, so share it carefully. Report links expire after 90 days, and we delete full free-audit reports after 6 months.
Your details. We use the contact details you give us as described in our Privacy Policy. Requesting a free audit doesn’t sign you up to marketing emails. We only send those if you tick the separate, optional marketing box.
Fair use. We apply limits on how many free audits can be requested, to prevent abuse. We may change, limit or withdraw the free audit at any time.

18. Competitor Tracking

What’s included. While you have an active Pro plan, you can track up to three competitor Shopify stores at a time. You can add, remove or replace competitors from the Competitors page in the app.
How it works. We audit each tracked store when you add it, then again roughly every 15 days. We only use the store’s publicly available pages, in the same way as the free audit (section 17). Competitors don’t install anything and we never access their Shopify admin. We compare their results with a public audit of your own store, using only the checks we could complete on both, and report on changes we can observe between audits.
Accuracy. Competitor results depend on what each store makes publicly available at the time. If a store blocks or limits our requests, changes its setup, or can’t be audited, we’ll tell you and may be unable to produce a result. We don’t report a page or product as removed just because we couldn’t reach it.
Reports and emails. Reports are available in the app and as PDF downloads. You can switch report emails on or off at any time.
If Pro ends. If you downgrade, cancel, or your payment fails and the grace period ends (section 6), competitor monitoring pauses straight away. Your earlier competitor reports stay available in the app until your data is erased under section 9. If you return to Pro, monitoring resumes. Uninstalling the app also stops monitoring.
Stores that opt out. If a store owner asks us not to audit their store, we’ll stop, and that store will no longer be available for tracking.
Your responsibility. You’re responsible for using competitor information lawfully and in line with section 10

19. Contact

Questions about these Terms, billing or refunds: hello@geoptimisation.tech.